Springer Nature has launched Nature Books, a new imprint extending the Nature brand into long-form book publishing for the first time. This is a significant strategic move: the Nature brand is one of the most powerful in academic publishing, and applying it to books signals Springer Nature's ambition to dominate prestige publishing across formats. Relevant to P2P Review as an indicator of how major publishers are leveraging brand equity to expand market share beyond journals.

Source: STM Publishing