COUNTER reporting has been the industry standard for usage metrics for decades, but AI crawlers and LLM retrieval systems operate outside these frameworks. If AI agents are consuming vast amounts of scholarly content without registering in COUNTER stats, publishers are flying blind on a significant portion of their content's reach — and losing the data needed to demonstrate value to institutions. This piece names the problem concretely and proposes fixes. Strong overlap with ongoing debates about AI licensing and content access. Very relevant to p2preview's infrastructure-and-business angle. Good pair with the zero-click search piece.

Source: The Scholarly Kitchen